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The client
Orbus Software, founded in 2004, has over 15 years worth of experience, servicing more than 550 organisations, with over 60,000 end users. With offices in London, New York and Sydney, Orbus Software is a leading provider of digital transformation software.
The problem
Since the creation of the company back in 2004, Orbus Software has been through a few brand developments. With 2020 fast approaching, and a new SaaS product about to be launched at the start of a new decade, this was looking to be the start of a new and exciting chapter for Orbus Software. However, did they have the right brand to showcase this?
The solution
I was employed by Orbus Sofware for a couple of years and was part of the marketing team. I understood this new product was fast approaching, so I pitched to the CEO and Partners the importance of a brand refresh. After I got the green light to proceed with the project, I started my research and brand development.
The result
The result is a clean and modern brand that has helped Orbus Software of their new chapter. During my time developing the brand, I designed and introduced an exciting new logo, as well as developing new colours, typography, tone of voice and marketing collateral. After a successful launch, I installed myself as a brand ambassador at the company to guarantee correct and successful use of the brand which is still being upheld today.
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I acknowledge the Traditional Owners of the land on which I work and live, and pay our respects to their Elders, past and present, and the Aboriginal Elders of other communities who may be here today.
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