Avatar Nutrition is a digital nutrition coaching application that specialises in tracking macros. Based in the United States, they have helped over 130,000 users worldwide, every step of the way through dieting and exercise tips. Whatever a user's goal may be, be it Fat Loss, Muscle Gain or Reverse Dieting; Avatar creates an individual and personal macro plan and provides nutrition coaching to keep them on track.

Avatar, established in 2015, has helped thousands of users around the world. But during that time, technology and style have evolved, and so must they. To successfully adapt, Avatar was looking to introduce a wide range of new features which would guarantee they were still the most seamless and effective macro app. However, they knew a full product redesign was needed to meet these goals.

I started the project by taking a deep dive into the current user experience and see how it could be improved to maintain their strong customer retention. As well as this, a complete overhaul of their current user interface would be required, one which would support a high, and ever-growing, number of users and provide a suitable design for new features.