Project Details...
'Avatar Nutrition' is a digital nutrition coaching application that specializes in tracking macros. With over 130,000 users worldwide, Avatar creates an individualized and personal macro plan and provides nutrition coaching to help them stay on track.
I began the project by conducting a comprehensive analysis of the current user experience to identify areas for improvement in order to maintain their strong customer retention. Additionally, a complete overhaul of their current user interface was necessary, one that could support a large and ever-growing user base while offering a suitable design for new features.
The final product boasts a clean, bright, modern, and efficient design that has assisted thousands of users in achieving their personal goals. Designed for web, Android, and iOS platforms, we have upheld Avatar's position as one of the leading macro tracking applications in the world, aiding users in losing a combined total of over 2 million pounds in weight and continuing to do so.
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