Avatar Nutrition

User Experience and User Interface design for a macro tracking app.

The Client 👑

Avatar Nutrition is a digital nutrition coaching application that specialises in tracking Macros. Based in the United States, they have helped over 130,000 users worldwide, every step of the way through dieting and exercise tips. Whatever a user's goal may be, be it Fat Loss, Muscle Gain or Reverse Dieting, Avatar creates an individual and personal macro plan and provides nutrition coaching to keep them on track.

The Problem 🧩

Avatar, established in 2015, has helped thousands of users around the world. But during that time, technology and style has evolved, and so must they. To successfully adapt, Avatar was looking to introduce a wide range of new features which would ensure they are still the most seamless and effective macro app. However, they knew a full product redesign was in order to meet these goals.

The Solution 🥽

I started the project by taking a deep dive into the current user experience and see how it could be improved to maintain their strong customer retention. As well as this, a complete overhaul of their current user interface would be required, one which would support a high, and ever-growing, number of users and provide a suitable design for new features.

Avatar Content

The Result 🏆

Working with the client every step of the way, the final product has a clean, bright, modern and efficient design that has helped thousands of users achieve their personal goals. Designed for Web, Android and iOS, we have maintained Avatar's stronghold as one of the leading macro tracking applications in the world, helping users lose over a combined total of 2 million pounds in weight and counting.

Some other projects 🎬

Like what you see? Send me a message to find out more 🚀

Thank you for your interest! 🎈

I shall get back to you as soon as possible.
⚠️ Oops! Something went wrong. Sorry about that. Please try again, or email me direct at hi@willgregson.com