'Collective Benefits' is a London-based insurtech firm. Their unique selling proposition (USP) is providing a dedicated employee benefits platform for independent workers within the 'on-demand economy,' offering flexible insurance and benefits tailored specifically to independent workers, ranging from sick and injury pay to family and compassionate leave.
In partnership with Shoreditch Design Studio, we have been collaborating with Collective Benefits since the early days of our agency, starting in early 2020. During this time, we have developed UX/UI designs for their web application, marketing materials, and client-facing presentations. As they observed the company's growth, they expressed a desire for a brand that aligns with their future direction.
We created a brand that is engaging, visually appealing, and informative. The use of vibrant colors to highlight important elements on the site draws attention, while also complementing the linear illustration style. A subtle patterned background is employed to further emphasize key points, and the choice of the Galano Grotesque font, with its various weights, enhances Collective's tone of voice while keeping the subject matter in focus.