Collective

Rebrand and illustration work for London-based insurtech firm.

The Client 👑

Collective Benefits is a London-based insurtech firm. Their USP, providing a dedicated employee benefits platform for independent workers within the 'on-demand economy', including flexible insurance and benefits specifically for independent workers, from sick and injury pay to family and compassionate leave.

The Problem 🧩

Partnered with Shoreditch Design Studio, we have been working with Collective Benefits since nearly the start of the agency back in early 2020. During that time we have worked closely with them in producing UX/UI designs for their web application, marketing materials and client-facing pitches. However, as they could see the company was growing, they wanted to have a brand to fit with the direction they were planning on heading towards. That's where I came in.

The Solution 🥽

I assisted with brand creation and development. This initially consisted of thorough research into the current market, competitors and trends. Then we used this research to create an independent brand that would speak to the market that Collective is targeting, with the use of carefully selected and developed iconography, typography and illustrations.

Collective Content

The Result 🏆

We created a brand that is fun, eye-catching and informative. The use of bright colours for highlights, draws the eye to the important aspects of the site, while also connecting the linear illustration style. Backing with a subtle patterned background, to help further emphasise points, and the use of Galano Grotesque font, with its multiple weights, enhances the tone of voice of Collective but ensures you keep in mind the subject matter.

Some other projects 🎬

Like what you see? Send me a message to find out more 🚀

Thank you for your interest! 🎈

I shall get back to you as soon as possible.
⚠️ Oops! Something went wrong. Sorry about that. Please try again, or email me direct at hi@willgregson.com