The client
Once is one of the leading dating apps in Europe, gathering up to 8 million singles and creating thousands of couples and friendly relationships. What makes Once different to all of the other dating apps out there, is that they are trying to change the 'swiping' dating culture. Every day at noon you get a match that is specifically picked for you, allowing you to give them 24 hours of your attention.
The problem
Partnered with Shoreditch Design Studio; Once approached us as product designers after the recent purchase acquisition of the company by 'The Dating Group'. The application has been available for several years, and as a result, the UX/UI felt a little dated. The Once brand is well established, so a complete rebrand wasn't needed here. All that was required was updating the look and feel, along with adding new features, to make sure we upheld the product's identity, which will create efficient customer retention.
The solution
Working closely with the client and their in-house developers, I approached this in various stages. First, we tackled the sign-up flow, testing different colour options, typography, and icon variations, but keeping the structure intact. Once we agreed on a set design, I went about defining and building a design system that would be used throughout the rest of the screens.
The result
Closely collaborating with our clients every step of the way, I helped create a genuine, human-centred product that engages, excites, and maintains brand trust. My designs have increased user engagement and retention, while also maintaining Once’s position as one of the Europe's market leaders in dating applications.
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