Once is one of the leading dating apps in Europe, gathering up to 10M singles and creating thousands of couples and friendly relationships.
The application has been available for a number of years, and as a result, the UX/UI felt a little dated. The task was to update the look and feel, along with adding new features, to ensure we upheld the product's identity which will create efficient customer retention.
Working closely with the client and their in-house developers, I approached this in various stages. First of all, we tackled the sign-up flow, testing different colour, typography and icon variations, but keeping the structure intact. Once we agreed on a design, I went about defining and building a design system that would be used throughout the rest of the screens.
Closely collaborating with our clients every step of the way, I helped create a genuine, human-centred product that engages, excites, and maintains brand trust. My designs have increased user engagement and retention, while also maintaining Once’s position as one of the Europe's market leaders in dating applications.