PowerMarket is a community solar marketplace which allows people to choose their power from local sources. Based in the United States, PowerMarket are trying to change the perception of solar power, by making customers aware of how easy it is to convert their electricity supply to solar energy.
With PowerMarket's message being about clean green energy, they wanted a website to convey just that. Their previous website had served them well, but it was time to produce one that would catch potential user's eye and convey their strong message.
PowerMarket approached Shoreditch Design Studio for a brand refresh, which would be deployed across the entire website. Everything was up for grabs; colours, typography, the use of illustrations and their style.
The rebrand of the website received rave reviews from PowerMarket themselves, and early feedback from the clients is that their customers have also had positive reactions. As for the illustrations, I drew a number of different environments, from cityscape to rural landscape. The client liked each and every one, so we decided to change the background of the hero image based on where you were located within the USA.
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