The client
PowerMarket is a community solar marketplace that allows people to choose their power from local sources. Based in the United States, PowerMarket is trying to change the perception of solar power by making customers aware of how easy it is to convert their electricity supply to solar energy.
The problem
With PowerMarket's message being about clean green energy, they wanted a website to convey just that. Their previous website had served them well, but it was time to produce one that would catch potential users' eyes and convey their strong message.
The solution
PowerMarket needed a brand refresh that would be deployed across the entire website. Everything was up for grabs, including colours, typography, the use of illustrations, and their style.
The result
The rebrand of the website received rave reviews from PowerMarket itself, and early client feedback was that their customers also had positive reactions. As for the illustrations, I drew several different environments, from cityscapes to rural landscapes, and the client liked all of them. As such, we decided to change the background of the hero image based on where the user was located in the US.
Project Result Image