Project Details...

Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification.

The company was founded in 2017, and since then Scratcher has established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where I came in.

I worked with the Scratcher team for just over 4 months, and in that time we managed to achieve a vast amount. First diving into market and competitor research, as well as current and future design trends, I designed a brand, not only suitable for their target audience, but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, I started with Product Design. Working alongside their developers and CEO, I carried out some extensive UX research while designing a versatile UI component library.