Based in Copenhagen, 'Scratcher' is a leading digital marketing company that specializes in gamification. The company was founded in 2017, and since then, Scratcher has established itself as a leader in marketing gamification.
However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on its flagship product; otherwise, there's a risk of falling behind. This is where I came in.
I worked with the Scratcher team for just over 4 months, and in that time, we managed to achieve a vast amount. First, diving into market and competitor research, as well as current and future design trends, I designed a brand not only suitable for their target audience but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, I started with Product Design. Working alongside their developers and CEO, I carried out extensive UX research while designing a versatile UI component library.