Rebrand & Product Design for a Gamification Company.

Scratcher Printed Logo
Scratcher Logo Exploration
Scratcher Brand Guidelines
Scratcher Main Editor Screen
Scratcher Logo Colour Breakdown
Scratcher Logo Rules
Scratcher Product Screens
Scratcher Website
Scratcher eBook
Scratcher Social Adverts

Project Details...

Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification.

The company was founded in 2017, and since then Scratcher has established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where I came in.

I worked with the Scratcher team for just over 4 months, and in that time we managed to achieve a vast amount. First diving into market and competitor research, as well as current and future design trends, I designed a brand, not only suitable for their target audience, but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, I started with Product Design. Working alongside their developers and CEO, I carried out some extensive UX research while designing a versatile UI component library.

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