Project Details...

Sport Buff is a real-time fan engagement extension that uses gamification to engage audiences throughout the world of sport. Having the ability to be installed on mobile phones and streaming services, such a Twitch, the product is a white-label which empowers partners to create unique moments, and retain viewers like never before.

This project, being on multiple devices, as well as an extension, proved to be a challenging one. The UX research here was so important, due to the size of the final product. For example, if a user is playing along with Sport Buff during a football match while watching the game on their phone, we had to be aware of the amount of space on the screen that the extension was taking up.

After the research stage, I worked closely with the in house web, iOS and Android developers, to design, build and introduce a versatile design system that would act as the foundations for each individual client, ranging across all platforms, with ease.

Off the back of this work, SportBuff asked me to have a look at upgrading the design of their Content Management System, to allow the addition of new features and bring in alignment with the new mobile designs.